Companies can do this while also appealing to other groups of consumers with the same products. The next sections explore how Universal Design can produce products that successfully meet these requirements. The best time to start building more 9 Quick Ways to Improve Page Loading Speed was yesterday. Join Stark Co-Founder Cat Noone and Dribbble on September 8 & 15 for a two-part Accessible Design Crash Course. Among the U.S. adult population, 26% live with some form of disability, and businesses that are ignorant or slow to respond to accessibility needs are producing digital products for a smaller group of users.

She also no longer used products without color indicators on the packaging. «I much preferred products that I could see through the packaging,» Darling explains. As shown in the previous section, accessible design improves overall user experience and satisfaction, especially in a variety of situations, across different devices, and for older users.

Be My Eyesis a free app that connects blind and low-vision individuals with sighted volunteers and companies from all over the world through a live video call. This app offers a picture-based communication system for people with speech challenges. It comes pre-loaded with more than 180 images already, but users can also make their own icons and expand the library. Is an audio game in which the protagonist puts on a blindfold and attempts to drive toward oncoming traffic. While there are minimal visual components, the game provides an immersive experience through haptic feedback like controller rumbles when a car encounters a bumpy road, or vibrations when the protagonist’s cell phone rings. It even pulses in time to the beat of the songs that play over the car’s radio.

  • The product’s name is also debossed in large letters along the entire package, and you can see the shade through the transparent body.
  • But there are some steps your team can take to improve the accessibility of your software.
  • Using built-in motion sensors and on-device learning, Apple Watch detects subtle differences in muscle movements and tendon activity, letting you control the display through hand gestures like a pinch or a clench.
  • The packaging contains many rings of plastic or ribbon for people to easily grasp and pull the box open with little assistance.

This is helpful if you have trouble identifying products by reading the often-small writing. As with all products by Function of Beauty, you can also choose to add or omit fragrance from the Custom Facial Moisturizer, so you can have a more detailed sensory experience when using the product. Mackenzie Strong is a legally blind college swimmer and social media influencer who says that products must be accessible from a shopping standpoint. She get anxious about shopping in person versus online, where she can search for the product, zoom in, and have complete confidence in what she’s buying. «However, when I go to a makeup store, it’s overwhelming because there are so many products everywhere,» she says. Navigate the search results page with compatible assistive technology like screen readers and keyboards.

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Many design researchers and engineers in developing countries have produced practical solutions for sustaining and enhancing the livelihood of the marginal communities. Frugal innovation, in conjunction and combination with universal design, can be a combined framework where the design would be accessible to provide affordability and inclusive growth. In the case of information technology, products that are universally designed are accessible to and usable by people with a wide variety of characteristics, including different types of disabilities. These products are often designed to eliminate or minimize the need for assistive technologies.

And by syncing with sales and support teams, you can identify where users are experiencing friction. Apple has worked with top manufacturers to create hearing aids, cochlear implants, and sound processors designed specifically for iPhone and iPad. Apply your audiologist’s presets without having to rely on additional remotes, or adjust your own levels as you move from quiet environments to louder ones. Support for bidirectional hearing aids allows those who are deaf or hard of hearing to have hands-free Phone and FaceTime conversations. And you can keep better track of all your notifications by having Siri announce them through your Made for iPhone hearing device. Say you’re wanting to use a website builder to create the landing page for marketing your product – how do you know if it’s accessible?

The rectangular packaging of Drunk Elephant Protini Powerpeptide Resurf Serum won’t roll if it falls over. When you twist the top, a hidden pump is revealed, and you can dispense the product right where you want it. We have a ways to go before products are universally accessible, but these Best of Beauty-winning makeup, skin-care, and hair products show we’re moving in the right direction. Turn on closed captions to make your Google TV device more accessible.

You didn’t define a11y principles at the start of your journey

Background sounds can minimize everyday sounds that might be distracting, discomforting, or overwhelming. Balanced, bright, or dark noise and ocean, rain, or stream sounds continuously play in the background to help you focus, relax, or rest. Background sounds can also mix into or duck under other audio and system sounds as you use your Webpack vs Parcel device. AssistiveTouch for iOS and iPadOS helps you adapt standard gestures — like pinch, rotate, or swipe — to make them more comfortable for you. You can make other actions, like changing volume, accessible from the AssistiveTouch menu. Tools and resources to build offerings that are usable and delightful for people of all abilities.

Sidewalks with curb cuts and doors that automatically open when a person moves near them are examples of universally designed products. They benefit people with disabilities, parents with baby strollers, delivery workers, and others. Human characteristics considered in universal designs may include age, gender, stature, race/ethnicity, culture, native language and learning preference. VoiceOver is an industry-leading screen reader that describes exactly what’s happening on your device. VoiceOver can also describe a person’s position in relation to objects within images, so you can relive memories in greater detail.

This app was created by iTherapy, a company headed by speech-language pathologists who specialize in autism spectrum disorder and assistive technology. And since it was made by Apple, it is already built into every iPad and iPhone. To activate the feature, just select the settings widget, then scroll down and select accessibility.


Designing universal packaging can be a challenge, but it has potential to change lives. Consumers with limitations can have the chance to use products without assistance, allowing them to become more self-sufficient. Accessible packaging has the power to transform a purchase experience into an experience of empowerment. In the food and beverage category, cans, jars, and bottle lids can be especially hard to open. Cans need to be opened with a can opener with steady hand for support. Bottle caps and screw-on lids need to be pinched and turned with force to open.

accessible products

«I do a lot of my beauty-product searching online, so that way I’m able to see what I’m searching for,» Strong says. Trinny London offers an online tool to help you find your color match by asking questions about your hair and skin. Instead of just photos to choose from, each one is accompanied by writing to help make the tool accessible. Once you get a color match, it’ll reveal your match for all products that accompany this one nicely. Trinny London BFF Eye is also a great multi-use product for anyone wanting to simplify their routine by using fewer products at once.

Alternative Text for Images

Therefore, many products that perform well in usability tests are not accessible to people with disabilities. Increasingly, accessible and universal design considerations are being addressed by usability professionals. For example, accessibility is now a topic on high-profile usability websites such as and Usability First. He works directly with high-profile clients to ensure they are crafting and facilitating great user experiences for everyone, including people with disabilities.

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Reaching more consumers means more market share and profits for brands. And for consumers with disabilities and motor limitations, it seems that greater accessibility and empowerment are in their future. Inclusivity is so important because the point of accessible designs is not to make the users feel like part of an ‘other’ category of consumers. Accessible products are made to be enjoyed by everyone so no one group is singled out.

Google Sheet is a free service to create and collaborate on online spreadsheets in real-time and from any device. Customize your Google Nest with accessibility features, including color inversion and closed captioning. Google Cloud Search works with screen readers so you can navigate your search results and assist cards. Read more about the concept of universal design and how to apply it to federal agencies and products.

But its recommendations can be applied to any digital product, being actually mandatory in countries like Britain, as a guide to best practices in accessibility that must be followed. Today, you should always think about responsiveness; websites have to be functional and optimized for all kinds of devices to improve user experience. In a certain way, accessibility is a way to ensure a good user experience.

  • To use Live Listen with AirPods, AirPods Pro, AirPods Max, or Powerbeats Pro, the iOS or iPadOS device requires iOS 14.3 or later or iPadOS 14.3 or later.
  • When educating your team about accessibility, you’re not just giving them new skills to raise productivity, you’re optimizing their workflow for the long run and fostering a healthier team culture.
  • And since it was made by Apple, it is already built into every iPad and iPhone.
  • Accessible products are made to be enjoyed by everyone so no one group is singled out.

When the Web meets this goal, it is accessible to people with a diverse range of hearing, movement, sight, and cognitive ability. Hence, developing a robust interface means maximizing the compatibility with all possible integrations to make your products more accessible to users. Besides, there are accessibility features that won’t even be visible to usual users; they stay hidden, like the images with alternative texts.


I was very excited by BLK/OPL’s website because it offers not one, but five different tools to help you find your shade. If its shade matcher isn’t accessible for you due to sight, you can also match by entering the color and brand of another foundation you like. You can also do a virtual try-on for those using a magnifying tool on phones or tablets. Once you find the right shade of the Skin Perfecting Stick Foundation, the website automatically recommends other products that will match your shade. «A plus side to seeing the actual product through the packaging versus color indicators on the packaging is that it’s easier for me to discern what the texture of the product is,» Darling says.

By creating products and services that are inclusive of all of society, you widen access to the tools your business provides and provide equal access to job opportunities in industries that rely on your products. And, behind the scenes, following accessibility standards actually improves overall coding practices. Several terms have emerged in recent years that describe similar though somewhat distinct design concepts. The terms accessible design, usable design, and universal design are all approaches to design that can result in products that are easier for everyone to use, including people with disabilities. First things first, let’s define what we mean by “accessible products.” Accessible products are ones that can be used successfully by people with a wide range of abilities and disabilities.

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